What makes SHM a brand..

Wikipedia defines a brand as “A brand is a collection of experiences and associations connected with a service, a person or any other entity.” So far during my time here at SHM the experiences and associations that I personally have toward SHM tell me that what makes SHM a brand is how I can turn to my fellow MA’s and say the same things everyday about our experiences and what not only we think and view the company as, but what the public, our members, and coworkers associate with SHM as well. Now what really makes SHM a brand? Chicago for example is an experience in which over 2,000 doctors will associate hospital medicine, continuing education, and the service in which SHM has just provided to them. This will stay with them for a long time after the meeting is over. This is our brand- our staff, what we provide, and how we provide it to our clients.