Elevator Speech

My name is Victoria Lam, and I am a Marketing Assistant at the Society of Hospital Medicine (SHM). Like the specialty and organization itself, many of the things I do at SHM are newer concepts and ideas. Here, I am generally responsible for Web 2.0, statistical information, and exhibit planning. Web 2.0 consists of Google analytics, Facebook and YouTube. With technology growing at an exponential rate, it’s amazing that I get to learn how to manage these online accounts firsthand through a real organization. The statistics that I work with mainly pertain to tracking email traffic and updating/tracking Facebook. The brand new exhibit activation plans guide our staff members who travel across the country to exhibit at conferences and meetings. The plans consist of the meeting overview, objectives, talking points, and comparisons of last year’s results. Hopefully with this work, I can help effectively create more awareness and growth for this organization.