Part 1

The most beneficial part of SHM’s brand would be the education and movement of hospitalists. In my opinion the one area where hospital medicine is lacking is the education. I feel that with SHM’s brand growing so will the movement as well as the name will grow more rapidly. It is important to keep SHM’s brand strong and the more it is recognized the faster people will understand what a hospitalist is and why they are so important to have within a hospital. At the same time SHM’s brand is beneficial because it stands out from many other societies that are its competitors. It is the only society for strictly hospitalists, and it is important for the brand recognition so that when people hear the world hospitalist-they will automatically think SHM.