Friday, May 1, 2009
Elevator Speech
I am Natasha Torrence, currently the graphic design assistant at The Society of Hospital Medicine. Society of Hospital Medicine is a non-profit organization that emphasizes the implementation of hospitalist care in the medical practice. My primary responsibility is creating print graphics for all of SHM's events and programs. Some examples of print pieces are brochures, advertisements, mail collateral, signage and so on. I work almost exclusively with the Marketing Department. The department provides me with a specific direction along with textual content, and from that, I manifest the elements in visual form. At times, I am granted creative licensce in which I determine the overall aesthetic for a design piece.
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