Monday, May 11, 2009

SHM, the Brand

What defines SHM the most as a brand, is that they are a part of a movement. We are bombarded with billions of brands in a primarily service oriented economy. What makes SHM unique, is their active role in changing and improving the healthcare industry, not simply becoming an addition to what already exists. I admire the morally fundamental values that SHM revolves around : quality care, service and communication. The SHM experience is much more than walking away with t-shirt, hat and a web address. SHM provides support, which resonates much more than merely a product. SHM's imprint in the healthcare community will have a lasting impact years on years to come. SHM is and will remain a pioneer in the hospitalist movement.

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