Brand Improvement

I completely agree with you Reshma, I’ve never heard of SHM before Coop and I feel like I’m always explaining SHM to my friends because they are unfamiliar with the company, and even what a hospitalist is. I think in order to improve SHM’s brand one thing that can be done is to actually go to hospitals and schools to educate more people on what hospitalists are and what they do. I think that by this education more people will understand what a hospitalist is and with that, SHMs brand will become more known because we will be behind the growth and movement of hospitalist. Along with this I think that in time this will happen with the help of Ken, but with more sponsors the brand will grow even more rapidly. I’ve talked to George about some presentations he is going to work on and actually go around the area and give to local hospitals. I think that right now SHM has a strong brand for those who know about it, and it will continue growing as more become aware. I hope one day a child says I want to be a hospitalist when I grow up, not just a doctor.