SHM As A Brand

In my opinion, people believe in SHM because it is an organization which understands and values its customers. In turn, they become loyal to the organization and overall brand of the company. SHM is a part of a movement that thousands of doctors and medical practitioners are involved in, and being recognized is important to them. The level of personalization and dedication that our company strives for is amazing. Firsthand, I have seen great response rates and honest commitments to the company - and it all reflects in the way our members perceive us. Knowledge is power when it comes to branding, and I think SHM is doing a great job in bringing awareness to itself. Of course there is always room for improvement, and I think that SHM could portray their brand image in better ways. Natasha and I were just talking about the branding on HM.org. There are definitely ways that the company could be portrayed in a more attractive - and accurate, actually - way. SHM is in a high-growth phase and enthusiastic environment. Something that reflected that would really capture attention. Generally, though, the work and awareness towards branding is a great proactive step that SHM takes, and I am learning a lot throughout this process... especially by doing the branding project. I am so glad I am in an environment that I am treated as an equal employee and have the opportunity to be treated as a real consultant. (Looking forward to going over the contract, Todd.)