Brand Management

What Emily and Reshma said are definitely key points in getting our name out there. I just read the HM09 blog, and something Brian Bossard wrote really stuck with me: people no longer see hospital medicine as "the little engine that could," but rather as "the elephant that stood up." It's great to see that the specialty is making such an impact in the healthcare industry. That definitely helps the society and the brand behind it.

I think that sometimes the culture of SHM gets lost in translation, but that's the part that I found most attractive about the organization when I came here. Through a lot of the print media and advertising, I can get the feel for it. However, I think of the website as the main source that people go to for reference. On a brighter note, I think that SHM being active in Web 2.0 and all the social media we take part in really helps out the brand. Many companies are unaware of being connected via the Internet and it's great to be in a place that is not only aware of it, but stays on top of it. Keep up the good work. Overall, I think that SHM has grown at a pace that everyone hopes for but few acheive. So congratulations. :)