Part 2

When describing SHM I don’t think there is a huge need to tweak what I would say to a member vs. a non-member. I feel that everything that SHM stands for doesn’t change with who you are talking to in this case. I might not add as much detail to a member because they would probably have more background knowledge of SHM and many of the events and services we offer than someone who is a new member or a non-member. I think that the thing about SHM is that there is a real consistency among the society which is easy to make what you say constant. Now on the other hand, when I would describe SHM to the media I would most definitely choose what I say more wisely and promote the highlights of SHM to the fullest. I think that the media is very tricky with what you say and how you say it and can easily taint your reputation in a few words. I think that when it comes to competition I would describe SHM like I would to a member or a non-member. I feel that when it comes to hospital medicine even with our competition everyone is trying to move in the same direction. SHM again is consistent and motivated to a main goal to improve patient care. In many other industries talking to your competition is usually a more candid and bigger deal than in this field.