SHM's Brand

I think the most beneficial part of SHM is that it is the only organization that is strictly for hospitalists. That being said, the brand of SHM allows people that are unfamiliar with the ever-growing field of hospitalists to expand, and learn about it. When people think of other organizations, their thoughts are probably something in the medical field. With SHM, our brand emphasizes the hospitalist movement, and implements how hospital movement is reducing stay in the hospital and improving quality of care. Since we are the only organization of this kind, it is easy to reflect back to SHM when thinking of the movement. Educating the unfamiliar will allow our brand to expand and cause this specialty to increase even more. I think that right now, our best attribute is the fact that we are the only organization, and with the specialty increasing, the brand name will only continue to grow.