My Web 2.0 Wish...

Well there are plenty of tiny, obvious wishes I have for the Internet...like no pop-up ads or that things would load automatically instead of taking 3 minutes and then freezing your computer. Those aside, a wish I had would be for an ultimate analytics application that would tell you who has visited your site, their demographics, what their interests are, how long they viewed each individual page, where they came from. Of course, this takes an extremely painstakingly accuracy that is hard to come by on the web. Working with AB on HM09 web metrics showed me the long and difficult process of tracking people, whether it was matchbacks for the lists we bought or blog metrics. So I wish there was an uber program that could just calculate everything for you. Like Google Analytics...except more relevant, accurate and user-friendly. In the near future, analytics will surely improve but until then, we'll have to tally them up on paper.