Friday, June 5, 2009

Incominggggg

First off in reading Victoria's post I completely agree with the Facebook idea in the interview. I think that it makes people comfortable because it is something many people our ages utilize on a regular basis, and it shows who is really thinking and trying to lead in a group interview situation. It is also important because it’s how we work for the most part here at SHM. I think in order to find what SHM needs however there are certain questions that should be asked in order to see what type of person each candidate is. For example certain questions involving one’s values and work ethic are essential. I think the interview is what made me take this job in particular so I wouldn’t change that much on how mine went, I think remaining constant is key in finding the right fit.

Describing SHM


Members: Through SHM, members have the benefit of meeting people with different career interests to make a difference in hospital medicine. SHM is open to a spectrum of areas relating to healthcare because the company’s goal is to ultimately improve hospital medicine in any every way it can. Being a member is being a part of a team of over 6,000 hospitalists. Together, members are able to contribute ideas and work to keep hospital medicine a field of healthcare enriched with value and quality.

Non-members: SHM invites professionals and professionals in training to become members. These people include: physician members, resident/fellow-in-training members, medical student members, affiliates, allied health professionals. To be a part of SHM means to be a part of society dedicated to the field of hospital medicine and quality healthcare.

Media: SHM’s many components have led to its success over such a short span of time. SHM has broadcasted itself to the public through its website which includes publications, blogs, news, and press releases. It is most recognized around a specific time of the year, when the Hospital Medicine Annual Meeting takes place. This year’s meeting completely sold out in seats, which has never happened before. SHM shows to be growing at a rapid pace as more people are recognizing the organization and contributing to it.

Competition: SHM is an organization that dedicates all of its efforts to hospitalists and hospital medicine. Being loyal to only hospital medicine, SHM is supporting one of the fastest growing specialties over time. Our healthcare in hospitals is always in need of quality improvement and rigorous interventions, and this is what SHM primarily focuses on. It has not been around for long, but its success has grown over such a short span of time of 10 years.



Benefit of SHM Brand

The most beneficial part of the SHM brand is its dedication. Without dedication, SHM would not be where it is right now. This is clearly evident from the success of HM09 as well as its general growing success. SHM’s dedication is what drives the company to reach out to other institutions to collaborate on things such as projects and events. This company also has a dedication to hospitalists and is doing all it can to provide resources for them to improve their practice. SHM is also dedicated to improving areas of healthcare, especially hospital medicine by implementing actions through projects, events, guides and many more ways. From dedication, stems the success of a brand; SHM has accomplished this and will continue to do so.

Thursday, June 4, 2009

Hazing the Newbies

I think the Facebook concept was a really great group activity for the interview for many reasons. The first and foremost is the fact that it is an interactive activity, and it was easy for everyone to openly participate. The leading personalities really get a chance to shine. Secondly, working with Facebook, I know that we are currently running through a lot of ideas: merging the fan page and group, how to find our purpose, and how we can keep the members engaged; a fresh perspective could be very useful. Thirdly, it was so surprisingly - yet refreshing - to see a company using modern communication and technology. Not many organizations are active on Facebook or social media in general.

Or since our YouTube page is brand new, insight on that would also be extremely useful... :) (And totally kidding about the hazing.)

Tuesday, June 2, 2009

Emsavina: Out and About


"Another day in paradise..."

Describe SHM to...

Members: Since you are a member of SHM, you are probably aware of many of our benefits. However, if you did not attend our annual meeting and were not informed, we sold out for the first time in history. It is amazing and proves that hospital medicine is a fast growing specialty. SHM is proud to be the only company that works primarily with hospitalists and their movement.

Non-Members: Hospitalists are doctors that work in hospitals only, and do not have their own private practice. Over the past 10 years, hospitalists have exploded and has become the fastest growing specialty in the medical field. SHM is the only organization that works specifically with this specialty, to improve healthcare and reduce the length of stays in hospitals. We are proud to devote all of our research to hospitalists, and educate as many people as we can along the way.

Media: If you are interested in the medical field, and you were not in attendence at the Hospital Medicine 2009 event in Chicago, you missed out on a huge milestone. For the first time in history, SHM sold out this event. There were numerous courses being taught by some of the most influential people in hospital medicine. Luckily, this is an annual event, and you still have the opportunity to talk to our PR department to get signed up for our next annual meeting, and all of our other meetings in the future. SHM is the only organization of its kind, and you do not want to miss out on another event conducted by them.

Competitors: While you spend one day focusing on nurse practicioners, or primary care physicians, we are focusing on hospitalists. Within the next few years, hospitalists are going to be everywhere. Fortunately for us, we spend all day, every day focusing on hospitalists and how we can improve them. At SHM, we understand that hospitalists are the up and coming in healthcare, and proud to be the only organization that offers all of our time to them!

SHM's Brand

I think the most beneficial part of SHM is that it is the only organization that is strictly for hospitalists. That being said, the brand of SHM allows people that are unfamiliar with the ever-growing field of hospitalists to expand, and learn about it. When people think of other organizations, their thoughts are probably something in the medical field. With SHM, our brand emphasizes the hospitalist movement, and implements how hospital movement is reducing stay in the hospital and improving quality of care. Since we are the only organization of this kind, it is easy to reflect back to SHM when thinking of the movement. Educating the unfamiliar will allow our brand to expand and cause this specialty to increase even more. I think that right now, our best attribute is the fact that we are the only organization, and with the specialty increasing, the brand name will only continue to grow.