branding

I think the biggest take away from these branding meetings for me is just being able to be involved in the whole process in a different way than I'm used to. I'm pretty familiar with branding and identity, but more so in the design area.. I've created logos and an identity for people/companies but they have basically just described to me what they want their brand to be/how they want their brand to be seen. In SHM's branding meetings I've been able to participate in actually DESCRIBING the brand and what it means to me and the organization as a whole. It's just interesting/a good experience for me to be in.