Branding meetings

Its 3:18 PM and I just got back to my desk from my 2nd branding meeting. Even though I missed my first one, this one was really good.
I loved the fish video and I think it is really impressive how SHM is trying to brnad itself both internally as well as externally. Now that we have a Tag line, a mantra and a positioning statement, the staff knows what the SHM goals are and what SHM as a whole stands for. However, these branding meetings are focussing towards improving the work culture. It is essential to have a health work environment so we can deliver what the members essentially need.
It was a good meeting and I was surprised by the definitions I came up with because I didn't realise I could be creative but its good how everyone is getting a chance to be involoved in this.