Branding Meetings

So I had my 2nd branding meeting on Friday and had some time to think about the most important thing that I learned from the meetings. Because this is not the first time that I have been with a company that has "re-branded", the most important thing I noticed is that we all start somewhere around the same spot. No matter how large or small a business we all ask the same questions in hope to shed the best light possible. No one has all the answers and I like that no one here claims to. This will be an interesting process and I can't wait to see the final outcome.