Describing SHM

Members: SHM is continually growing at rates that we had only dreamed of in the early stages of this organization. For the first time in the society's history, we sold out registration to our Annual Meeting. About ten years ago, we were pleased with a meeting of only 100 attendees. It is amazing to see this company grow, and we thank our members for its continuing development. Other examples are the new Fellows of Hospital Medicine (FHM) designation that allows colleagues to recognize your dedication to the specialty. We hope that our benefits have met and exceeded your expectations because that is what we strive for at SHM.

Non members: The Society of Hospital Medicine is an organization that focuses on the fairly new specialty of hospital medicine. A hospitalist is a physician whose primary professional focus is the general medical care of hospitalized patients. Their activities include patient care, teaching research, and leadership related to hospital medicine. With the fastest rate of growth, hospitalists and SHM hope to revolutionize the health care movement.

Media: As the fastest growing specialty in the industry, the Society of Hospital Medicine consistently has new updates. We reach out to our audience in many forms of social media, such as Facebook, Twitter, and YouTube. Members, specifically, have the benefit of enjoying publications such as the Journal of Hospital Medicine and the Hospitalists. In addition, the organization is very open-minded to Web 2.0 and is always excited to try new things. We are constantly trying to build our network and share our brand with you in any form of communication.

Competition: What sets the Society of Hospital Medicine apart is the fact that we are the largest organization that is solely dedicated to hospital medicine. Out target market is not necessarily those who are experienced in a wide range of fields; it is those who are dedicated to the commitment of round-the-clock inpatient care. We have expanded our services to other medical practitioners other than physicians, building a strong network across the hospital medicine community.

Part 2

When describing SHM I don’t think there is a huge need to tweak what I would say to a member vs. a non-member. I feel that everything that SHM stands for doesn’t change with who you are talking to in this case. I might not add as much detail to a member because they would probably have more background knowledge of SHM and many of the events and services we offer than someone who is a new member or a non-member. I think that the thing about SHM is that there is a real consistency among the society which is easy to make what you say constant. Now on the other hand, when I would describe SHM to the media I would most definitely choose what I say more wisely and promote the highlights of SHM to the fullest. I think that the media is very tricky with what you say and how you say it and can easily taint your reputation in a few words. I think that when it comes to competition I would describe SHM like I would to a member or a non-member. I feel that when it comes to hospital medicine even with our competition everyone is trying to move in the same direction. SHM again is consistent and motivated to a main goal to improve patient care. In many other industries talking to your competition is usually a more candid and bigger deal than in this field.

#1 Benefit of SHM Brand

I think the best part of SHM's brand is the mentality and culture of the society. It is an important element in the management of roles and work here. In a place where opinions are valued and appreciated rather than disregarded due to a hierarchy is refreshing, and it is definitely what keeps the company moving at an efficient pace. This aspect definitely reflects the amount and quality of services and products that we can offer to our customer. The fresh designs of our promotions and the young energy of our team creates a perspective that is not prevalent in the health care and medical industries. It is another attribute that sets us apart externally while providing benefits internally.

Part 1

The most beneficial part of SHM’s brand would be the education and movement of hospitalists. In my opinion the one area where hospital medicine is lacking is the education. I feel that with SHM’s brand growing so will the movement as well as the name will grow more rapidly. It is important to keep SHM’s brand strong and the more it is recognized the faster people will understand what a hospitalist is and why they are so important to have within a hospital. At the same time SHM’s brand is beneficial because it stands out from many other societies that are its competitors. It is the only society for strictly hospitalists, and it is important for the brand recognition so that when people hear the world hospitalist-they will automatically think SHM.

Hope You Enjoyed the Long Weekend

Hi Everyone!!!

Hope that you had a great weekend and found time to relax, enjoy the beach, see family...all that good stuff. Welcome to the summer!

I also wanted to say thanks for blogging despite a question last week. We all enjoy reading your posts, but they're especially enjoyable when they are "off the cuff".

Getting back to our theme of the month - branding, I've got two last questions for you to respond to:

1) What is the most beneficial part of SHM's brand, in your opinion?
2) How would you describe SHM to members vs. non-members vs. media vs. competition

Looking forward to your thoughts (would suggest separating into two posts).

Talk Soon

Todd

TGILongWeekend

Good call, Emily.

I agree with what you said about work. Remember the first Monday Morning meeting on the first day of work? We just sat there and looked at each other with a completely terrified face. Now... this coming Tuesday Nadia isn't going to be here, and I'm totally prepared to gather everything for the e-mail report card. I feel like all three of us have come such a long way in the past eight weeks.

This Memorial Day weekend, my newly engaged cousin and her financee are flying in from California and we're going bridesmaid shopping! I'm excited because I've never been part of a bridal party, let alone be the maid of honor. So that should be interesting. Then after that, I'm headed for Washington, D.C. (Jealous, Natasha? :)) to see my other cousin who lives there. Love that city.

ENJOY this beautiful weekend and pray it doesn't rain!! (I really don't want to be stuck on the MegaBus in traffic...)

This weekend

So my roomies are gone, they flew off to Miami (because they actually have money lol) and the apartment is quiet. It's kind of weird with them gone, our apt is LOUD. For the next three or four days, I wlll be creating a series of illustrations to add to my portfolio. and watching documentaries. I have been very inspired for these last tow weeks, but have not gotten a chance to flesh them out. So today, I'm going to Dick Blick art supplies, buyig gold pens and Prismacolor markers, and it's on. I might bring one of them to the Monday Morning Meeting. I have definitely found my niche within design, and that is illustration. Also, I will be hanging out with the fam to catch up with them, I never really see them! Me and my ma had a fight, so I gotta make amends. It's easy to say "I'm Sorry", and much harder to hold a grudge. I will def. be going to "Angels & Demons", the sequel to the "DaVinci Code". I am so interested! The most intruiging part of the the movies is the underlying motif of symbology. Symbology is so interesting, I was just watching a documentary on the Freemasons, in which symbology is tied deeply into the culture and what singlehandedly conceals most of their affairs. Also going to el Vez mexican rstrnt tonight! Have a great weekend everyone.