Since working here at SHM, I would say there have been two
projects that I have worked on that I would say have really been rewarding and
beneficial to my career development. The first project is the monthly work done
with the Communications Dashboard. This allows me to take into account multiple
communications channels such as social media, HMX and Cision/Google Alerts.
Doing this monthly project has really given a great window of opportunity to
learn a lot about Marketing and PR as a whole. It also has been great because
Brendon and Ashley have been allowing me to do my own work with this project
and as a team we have worked together to create what we believe is a strong
Communications Dashboard. With this project I am learning a whole lot of
information and skills that I can use in my future career development.
For example, I had no idea what Cision was until I started
working here at SHM, but Brendon and Ashley let me do the monthly reporting of
media on SHM in Cision. This is a great skill for me to have at future jobs to
say I created media lists as well as created Excel documents using Cision.
Another thing that the communications dashboard allowed me to do is do social
media reporting and tracking using Tweeter Feed and Google Analytics to see how
well SHM is doing using social media. This really has been a great way for me
to measure myself on how I am doing with social media and what I could be doing
better to make SHM social media more successful.
Another project that has been really helpful for me is the
creation of the 2013/2014 Media Kit. This has taught so much not about just PR
and Marketing at SHM but SHM in general. Leading the Media Kit project is
awesome for me because its letting me learn a lot about myself as far as work
ethic and making timelines. So far Brendon and Ashley have been an awesome help
with the whole process and again are giving me awesome feedback when I need it.
It is going to be great to see what the final project looks like when I am done
and look back and say I did that! These are what I think have been my most
beneficial and rewarding projects so far!
PS. This is random but I still need to be tested if I know the lyrcis to every Lil Wayne song! hahaha Feels so long since having that meeting where we had to answer Meredith's crazy questions!
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