"Pretend you were in charge of this blog for a month. As part of being in charge you need to a) decide on a theme for the discussion during the month and b) generate 4-6 questions for everyone to react to and c) what do you hope comes out of your month (thoughts generated, discussions initiated, lessons reinforced)" -TVD

A.
About a week ago, I traveled to Nashville, TN for a convention for campus activities boards (student-run organizations that plan events on campuses nationwide). While I was there, I went to a session and learned about branding, which brings me to my theme: SHM as a brand.

B.
What makes SHM a brand?
What would you do to improve the SHM brand?
What is the most beneficial part of the SHM brand, in your opinion?
How would you describe SHM to members vs. non-members vs. the media vs. competition?

C.
I would hope those involved would gain more knowledge of the SHM brand and what it means to not only our company internally, but externally as well. I would also hope to gain ideas for re-branding SHM that would be implemented in the future.