I'm ready to go on spring break. thats what i still want to do!

don't leave me :(

I always get so sad when MAs leave.

You have ONE MONTH left. ONE.

What do you want to do?

Spring Tease

On Thursday Michael, Kinsey and I walked down to LOVE park for lunch al fresco. Great to take advantage of the sun shining before this cold weather kicks back up. Spring soon!

Phones are for calling

I think the iphone commercial is fab.
very bold and sexy.
me likey.
i think they have to get rid of that nerdy guy though, apple is such a sleek and sexy brand, the dork needs to be out!
i like it for an intro/launch commercial it encompassed the epicness of this business move!
yay!
keep up the good marketing!

Happy Friday

I agree that this Verizon iPhone commercial sends a powerful message. A lot is implied - consider watching this ad without the knowledge that Verizon's tagline used to be "Can you hear me now?" or that the iPhone was previously exclusively available on AT&T network (known for spotty service and dropped calls).

Verizon marketed this to the demographic that would be aware of the latest technology and advancements, and did it in a subtle way by focusing on the actual phone throughout the commercial.

It will be interesting to see how the phone actually works on the network, so far I have only seen ads on reception but everyone knows operating a smart phone requires much more (ie. speed, applications, etc)

That phone will be mine

I thought that the commercial got straight to the point which I liked. They addressed the issue that not only is the iPhone finally coming out for Verizon, but that the phone is finally on a network that has the nation's best coverage. Many AT&T users complain about dropped calls and terrible service everywhere except for underground. Verizon is making a case that they have the best coverage and now the best selling phone on their network. The only thing I that could have been done better was that they should have included the Apple logo in the commercial, I don't think I saw at all in the commercial. Other then that, i thought the commercial epitomized the saying " A picture speaks a thousand words."

Commercials

So last night was the Super Bowl. The attached video, in my opinion, sent one of the most powerful messages of the entire night. I had three favorite commercials, and this was one of them.



Going from "Can you hear me now?" to "I can hear you now." Was a bold and extremely respectful statement.

From a Marketing perspective, analyze the commercial and let me know your thoughts. Questions to consider: What do you think Verizon did well in this commercial? What could they have done better? Do you agree with my opinion of it?