I agree that this Verizon iPhone commercial sends a powerful message. A lot is implied - consider watching this ad without the knowledge that Verizon's tagline used to be "Can you hear me now?" or that the iPhone was previously exclusively available on AT&T network (known for spotty service and dropped calls).
Verizon marketed this to the demographic that would be aware of the latest technology and advancements, and did it in a subtle way by focusing on the actual phone throughout the commercial.
It will be interesting to see how the phone actually works on the network, so far I have only seen ads on reception but everyone knows operating a smart phone requires much more (ie. speed, applications, etc)
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