Web Marketing

What is the accomplishment that you are most proud of during your last five months at SHM? In other words, what is the resume bullet point that you will be most proud to brag about in future co-op interviews?

Throughout my time at SHM, not only have I enjoyed working here, but I have taken away so much knowledge about web marketing. Prior to working here, I had marketing experience in social media. What I didn’t have experience in, is web marketing specifically. So I was receptive to that position and anxious to learn the operations of web marketing. Specifically, working in Google Analytics and Yahoo! Web Analytics to analyze metrics and implement them into reports that help our team track the progress of our campaigns. Organizing reports and interpreting data for social media and web advertisements is definitely a bullet point I would like to include on my resumé. More importantly, the key to those bullet points is to emphasize the meaning and importance of those reports. Analyzing trends is the only way to improve your results each month. Realizing and correcting mistakes is imperative regarding improvement. Nonetheless, acquiring skills in web marketing has allowed me to expand my knowledge of marketing. Having done such a wide variety of projects at my last co-op, from writing and editing press-releases to preparing and hosting events, I can now appeal to larger market of occupations.