I can’t believe these six months at SHM are almost coming to
an end! It feels like just yesterday I was coming in here nervous and terrified
and now I am sad and upset it is over. I would say for me personally, I believe
my biggest accomplishment to date is growing my overall professional development
and learning so many elements of marketing and communications. Specific
examples of this would be my work with Brendon and Ashley. From Ashley’s side
of things, she taught me how to become a better writer in marketing and what words
and terms to use to make elements sound compelling as well as using terms that
don’t come off as simply sales talk to your audience. That helped me a lot in
drafting emails or drafting social media content for SHM as my co-op
progressed. It is something I am really proud of because writing is something I
always struggled with growing up and in English classes and it was great that
Ashley could help me with. This is something I will take with me for my college
career and professional career.
From the Brendon side of things, another accomplishment I am
really proud of is all the different marketing projects and strategies I
learned under him. For example, Brendon gave me so many opportunities in my six
months to use different media channels and see different elements of marketing
and communications and I think through that it has really helped me to see how a
marketing/communications department runs. One day I could be doing things on
social media, the next I could be working on drafts for the e-Wire, another day
I could be drafting content for a quick press release. No two days were the
same and it really helped me to learn so much about marketing and
communications and not just one specific element.
Something I want to do before I leave is work with Brendon
on my resume and together create strong bullet points that outline all that I have
done at SHM. I also want to make sure I leave with a good transition because
once I leave Brendon is alone for a week before the new co-ops come so I want
to make sure I leave him with everything under control and ready for the next
co-ops. I am excited to move on and be completed with my co-op but at the same
time I don’t want it to be over, I have learned so much and had so much fun
working here, it is going to be very bittersweet on March 22nd but I
am thankful for having this co-op!